Tag: matrix

Current Affairs International

Whatsapp in pursuit of monopoly, and the alternative

For almost a decade Facebook has aggressively set out to acquire a monopoly in the field of social media communications. Popular communications platforms, such as Instagram and Whatsapp, which rivalled Facebook’s own services, were acquired (in 2012 and 2014, respectively), to consolidate the market and ultimately to profit from a captive audience locked behind “walled gardens” and unable to communicate between platforms.