Partisan • Patriotic • Internationalist
For almost a decade Facebook has aggressively set out to acquire a monopoly in the field of social media communications. Popular communications platforms, such as Instagram and Whatsapp, which rivalled Facebook’s own services, were acquired (in 2012 and 2014, respectively), to consolidate the market and ultimately to profit from a captive audience locked behind “walled gardens” and unable to communicate between platforms.
Modern on-line social media are a continuing large-scale social experiment as much as we want to consider them a norm of modern life.
Whenever the debate on the effects, drawbacks or benefits of on-line social media arises, there is always an attempt to draw analogies with physical social spaces, such as a public square or perhaps the village community centre.